It has been announced that Instagram, one of the popular social media applications, is testing the hide likes feature. With this feature, users will be able to hide the number of likes on their posts. This feature, which users have been waiting for a long time, is currently in the testing phase.
Facebook Announced New Feature
Announcing the development, a Facebook official said that Instagram has launched a small global test aimed at hiding the number of likes on users’ own posts or those of other users. The same official underlined that in 2019, a group of people started hiding their like numbers to see if it reduced the pressure when sharing posts on Instagram, and said, “Some people found this useful, but some still wanted to see the number of likes that were popular.”
It was also revealed that Facebook is working to get users to demand more control over how they interact with content on the platform. The company previously conducted this test on posts in Australia.
Hiding Likes Feature Was Tested in Small Groups
Instagram faced a huge backlash last month when it accidentally hid the likes of a large number of its users. While some saw the move as a step towards improving users’ mental health, others said it was a disaster for those partnering with brands.
However, users in the test will still be able to see their own like count. The hide-the-likes test includes a small portion of global users, but it is not known which users this includes.
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15-04-2021 21:42:34