Facebook founder Mark Zuckerberg announced that they are working on a brand new platform that will improve brand collaboration between influencers and their followers on Facebook and Instagram.
Instagram CEO Adam Mosseri stated that they are trying to develop a fairer system in favor of content producers with few followers, and that with the new application they will offer, they will also pay influencers with few followers who produce quality content in dollars.
Speaking on a live broadcast with Instagram’s head Adam Mosseri, Zuckerberg talked about a new idea that will strengthen e-commerce on social media, which has gone beyond being an entertainment medium and has become an indispensable part of economic life today. Zuckerberg gave the good news to content producers and users that they will open “creative shops” on Facebook and Instagram.
According to the information received, it was learned that Facebook and Instagram will develop a partnership system for influencers (content producers) that will allow them to provide discounts on sales of products they recommend to their followers.
In this model, which is a relatively new development for the IT world, how much content producers will earn or when the application in question will be implemented is still a matter of curiosity.
Payment in Dollars Including Accounts with Few Followers
Instagram CEO Adam Mosseri announced that they are working to develop a more equitable system in favor of content producers with fewer followers. Under normal circumstances, accounts with a high number of followers earn a lot of income, while accounts with fewer followers earn less, no matter how high-quality content they produce. However, Mosseri said that they aim to prevent this unfair situation with the new application they will offer. He stated that they want to pay influencers in dollars, even if they have a small number of followers.
It is not yet known when this new application, which is exciting for people in countries with high exchange rates such as Turkey, will be implemented.
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Stage Media
29-04-2021 10:12:16